Are you afraid that you are losing money at your benefit auction and don’t even know it?
Here’s how to inspire and keep the attention of your bidders and donors at your fundraising auctions so you can keep bid cards waving and raise maximum dollars!
Check out my three top tips to avoid commonly overlooked problems at benefits, auctions and galas. Bring this to your next committee meeting
Tip number one (don’t laugh!) is to make sure everyone is seated.
Sit-down dinners are better suited for fundraising events than buffets. With the sit-down meal, everyone has a seat and is in it. My Kingstonism: “Ban Buffets at Benefit Auctions!” Think about this. During a buffet, your guests are backed up staring down at steamer trays of food– exactly at the time when they should be focused and attentive. This is the optimum time to conduct your Live Auction and Fund-A-Need special appeal. When everyone is seated, no one will miss the riveting testimonials you’ll provide, and this will ensure that your guests connect emotionally and understand the transformation you’re making with your clients and the community.
My second tip to add an inspirational WWH – “Why We’re Here.”
One of the most overlooked and powerful methods to raise funds at an auction or a special event is to effectively guide the remarks made by each person during your inspiration speaking program.
A simple prompt is an effective lead in: “Thank you in advance for your wonderful generosity. We’ve come to one of the most important parts of the evening to raise as much money as we can for _________ so that __________________. (Add what you are raising money for and why.) Now, the ‘WWH’ is not a speech; I’m talking about no more than two minutes of inspiring, compelling remarks that showcase your great organization. You want every single person on the edge of his or her seat and to really understanding your cause, how the work you do transforms lives, and how they can support you. Intrigued?
The third tip is that you must have a professional “Fundraising Auction Quality” sound system.
Be sure to have speakers on stand that surround your audience. Be sure to place these speakers in the areas where you conduct both the live auction, fund a need and silent auctions. In order for all of your guests to feel inspired to give at a meaningful level for them, it’s imperative that each person is able to clearly hear. Make sure you tell the professional sound technicians that you need a “high level of speech intelligibility.” If guests cannot hear, they simply will not buy or give and worse yet, they will just talk over the speaker and auctioneer and not bid or give – that means you loose a ton of money and worst yet, you loose the attention and love or your guests. So make easy for your guests to hear and to understand so they feel comfortable to generously give at a level that is meaningful to them.
What about YOU?
If you have more great ideas about raising the bar for your benefits, galas and auctions, drop me a note firstname.lastname@example.org or call me 603-235-1196.
If I can ever help you or a colleague or friend, I’d love to hear from you. I always offer a complimentary consultation. Referrals are the greatest compliment.
Contact: email@example.com 603-235-1196 Thank you!